 |
 |
Toward
a Quantum Theory of Media:
A 'Spooky' View of the Digital Media Revolution
In
1905, Albert Einstein published four small scientific papers that
ultimately changed our understanding of time, space, matter, energy,
and light. In Einstein's universe, the speed of light is constant but
everything else is up for grabs. There is no such thing as absolute
space or time—everything is relative to the observer. As
well, Einstein
posited that light could be simultaneously a wave and a particle, an
idea that inspired Werner Heisenberg to create the uncertainty
principle, implying that reality is full of probabilities and
ambiguities—notions that Einstein rejected as
“spooky.”
Relativity and quantum theory fueled a legitimate intellectual
revolution which impacted disciplines far beyond the physical sciences,
including philosophy, literary criticism, the social sciences, and even
business theory.
Today, the media world is undergoing
persistent and dramatic change, so much that the word
“revolution” does
not seem out of place. New digital technologies are altering the very
essence of media production, distribution, and consumption.
TDG’s
president and principal analyst, Michael Greeson, offers a unique
explanation of these events—including the digitization of
media
content, the shift to non-linear media, and the implications of the
“any time, any place, any content”
paradigm—using as a backdrop key
tenets of relativity and quantum theory to provide a fascinating and
unusual interpretative analysis.
Please
fill
out the short form below and we will send you the
Market dBrief™.
|
|
|
|
|
|